INVESTMENT CRITERIA
Why Invest With Us ?
WhiteRock’s management team brings an institutional approach to small-to-midsize value-add transactions, where the competition is typically less sophisticated, high net worth “mom-and-pop” type owners. By focusing on high-growth markets and acquiring assets that typically need more than a basic face-lift, we are able to acquire assets attractively, even in today’s extremely competitive market. We are data-driven decision makers and are quick to adapt to changing market environments to optimize outcomes. Please see our contact us page to set up a call with WhiteRock to learn more about what makes us unique.
WhiteRock leverages data to identify underperforming properties in quality locations across our target markets. We tailor individual business plans based on each asset and market, in accordance with our core strategy:
Purchase at an Attractive Basis
The majority of our deals are sourced off market or from a distressed marketing solution. Our ability and track record in closing deals allows us to pay below market prices by instilling confidence with the seller.
Asset Manage to Maximize Net Operating Income (NOI)
A focus on reducing utilities through water saving and energy efficient appliances. Creative solutions to increase other income and maximize the potential of each investment.
Implement Strong Property Management
All of WhiteRock’s partners have extensive property management experience. This experience gives us a leg up in hand picking local management teams.
Relentless Focus on Investor Communication
Frequent and consistent communication is in our DNA. Quarterly, Annual, and tax reporting are provided on all of our investments via best-in-class investor communication software.
Develop and Execute a Renovation Strategy
Value-Add is our core focus. Our historical experience allows us to determine the highest and best use for an asset and our team-focused approach ensures we relentlessly focus on execution.
Refinance or Sell
Overlay capital market conditions and business plan timing to optimize returns for our investors. Utilize 1031 exchanges and cost segregation studies to maximize tax deferrals.
- Purchase at an Attractive Basis
- Implement Strong Property Management
- Develop and Execute a Renovation Strategy
- Asset Manage to Maximize Net Operating Income (NOI)
- Relentless Focus on Investor Communication
- Refinance or Sell
The majority of our deals are sourced off market or from a distressed marketing solution. Our ability and track record in closing deals allows us to pay below market prices by instilling confidence with the seller.
All of WhiteRock’s partners have extensive property management experience. This experience gives us a leg up in hand picking local management teams.
Value-Add is our core focus. Our historical experience allows us to determine the highest and best use for an asset and our team-focused approach ensures we relentlessly focus on execution.
A focus on reducing utilities through water saving and energy efficient appliances. Creative solutions to increase other income and maximize the potential of each investment.
o Frequent and consistent communication is in our DNA. Quarterly, Annual, and tax reporting are provided on all of our investments via best-in-class investor communication software.
Frequent and consistent communication is in our DNA. Quarterly, Annual, and tax reporting are provided on all of our investments via best-in-class investor communication software.
Overlay capital market conditions and business plan timing to optimize returns for our investors. Utilize 1031 exchanges and cost segregation studies to maximize tax deferrals.
High Performing Property Investment
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5%
average annual yield
10
of our experience
52
in the USA to choose from
100
Value of our deals in 2021
OUR APPROACH
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